Midcon Markup Ep. 17: How Mike Beckham Sought Competiton and Won Big on Amazon

Tech exit to selling "commoditized" waterbottles on Amazon? Mike Beckham must be crazy! After 9 years of rapid growth with his company Simple Modern, Mike has proved his doubters wrong by leaning in to competion to eliminate market risk. Tune in to hear how Mike leveraged Amazon's customer pipeline, outcompeted 3rd party sellers for water Bottles, created a category for "Drinkware as a Fashion Accessory," and has built a sustainable empire with community contribution at the core.